2012 a year in social network numbers | Online PR and social media ...

2012 a year in social network numbers

December 21st, 2012 by Lloyd Gofton

As we quickly approach 2013, many people are in reflective mood as they look to round-off their year with a 2012 summary post.

I?m going to keep it simple and avoid the fluff by hitting you with some of the statistics that evidence the ever-widening reach of social networks.

So sit back and spend a few minutes taking the numbers in while we rejoice in the fact that the world didn?t end today, at least not yet:

• 25 percent of users on Facebook don?t bother with any kind of privacy control. (source: AllTwitter)

• Monthly active Facebook users now total nearly 850 million. (source: Jeff Bullas)

• 488 million users regularly use Facebook mobile. (source: All Facebook)

• More than 1 million websites have integrated with Facebook in various ways. (source: Uberly)

• 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community)

• 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter)

• 32 percent of all Internet users are using Twitter. (source: Marketing Land)

• Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source:Web Analytics World)

• In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)

• 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)

• Instagram was one of the largest acquisitions of a venture capital-backed consumer Web company since Zappos was bought by Amazon for $1.22B in 2009. (source: Factbrowser)

• According to Followgram?s research, 37 percent of Instagram users have never uploaded a single photo and only 5 percent of users have more than 50 pictures. (source: Siliconrepublic)

• It took just 10 months for Instagram to reach the milestone of 150m pictures uploaded. (source: Siliconrepublic)

• 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal)

• The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. (source: Arik Hanson)

• The Google +1 button is used 5 billion times per day. (source: AllTwitter)

• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge)

• 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)

• Google+ is expected to attract 400 million users by the end of 2012. (source: Remcolandia)

Source - Huffington Post

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Tags: 2012, facebook, google, Instagram, Pinterest, Statistics, twitter

This entry was posted on Friday, December 21st, 2012 at 1:33 pm and is filed under Blog, Blogging, Content, Digital communications, Emerging technology, Social CRM, Social media, Social networking, Trends and research, Useful resources, social marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Source: http://www.liberatemedia.com/blog/2012-a-year-in-social-network-numbers/

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